Changing Channels

Throughout the United States, hundreds of local media stations have been left to fend for themselves in the digital age. A lack of funding, declining audience engagement, and a shift away from physical and traditional media outlets are just a few of the issues plaguing community programming. 

Based out of a local library, local “community radio cooperative” WCOM 103.5 is one of these stations. The volunteer-run operation in Carrboro, North Carolina, hosts approximately 50 shows, raising just enough donations to keep the lights on and their tower operational.

The real story isn’t the hardship of local stations or the challenges of keeping WCOM alive. Instead, it’s how far people are willing to go for a cause they believe in. In a time of local media decline, federal funding cuts to radio stations, and growing disconnect within communities, the members of WCOM 103.5 are committed to embracing the digital age – come hell or high water – because they still believe in empowering their community.